It’s All in the Details: How Design in Events Is Just as Important as the Planning

Article Written By: Lucia Aguirre

Hey there, event enthusiasts! Today, let’s unravel the silent hero of every event—the design elements. All event planners can agree that signage is more than just directional; it’s a storyteller, an experience enhancer, and a crucial aspect that ties everything together. Join us as we dive into an underrated topic: event signage.

From ZERO to Hero

Imagine walking into an event and having no idea where to go, what to do, or what to expect. Creative event signage doesn’t just show you where to go; it turns every step into an adventure and keeps you in the loop, providing all the important information about an event. From guiding you down long hallways in conference ballrooms to simple bathroom indicators, let’s face it — we’d all be lost without the help of signage. As humans, we need visual cues to get us where we want to go. The next time you’re planning an event, put yourself in the shoes of the guests and consider all the questions they may be grappling with: Where do I get alcohol? When is the headliner performing? How do I find security? Your event signage will save you and your team so much time and energy. Take the extra step to think ahead.

Themes That Pop: Elevating Events with Visual Storytelling

When planning an event, branding is crucial, and signage becomes the brand’s sidekick, showcasing its personality. Consistent use of colors, fonts, and graphics across various signs

establishes a cohesive visual language. This not only reinforces brand recognition but also contributes to the immersive atmosphere of the event.

Signage isn’t limited to basic information; it’s an opportunity to deliver messages that resonate. Incorporating brand elements into different signs—such as entrance banners, directional signage, and even restroom signs—creates a unified and immersive brand experience for attendees.

Transform different areas of your event into themed zones, each with its unique signage aesthetic. Whether it’s a futuristic tech zone or a vintage-inspired lounge, themed signage adds flair and makes each section a memorable experience. The goal is to make attendees feel the vibe and message of the event from every corner of the room. If you can achieve this, consider yourself a master of design!

QR Code Integration

Let’s face it, QR codes are everywhere! So, how do you incorporate QR codes into your signage strategy for a seamless transition between the physical and digital realms? Create signage and kiosks with large QR codes for attendees to scan and access exclusive content, download event apps, or participate in surveys, enhancing their overall event experience. Allowing the attendee to easily walk away with a wealth of knowledge on their phone will only add to the ease and positive perception of the event.

In Conclusion

From creating a visual identity to embracing innovative technologies, as graphic designers, we’re not just making signs; we’re setting the stage for moments you’ll remember. So, next time you’re at an event, give those signs a high-five—they’re the unsung heroes of the party!